Long-term success can only be ensured by constantly questioning seemingly established positions. As a modern and up-to-date local provider MPREIS wants to break down outdated concepts and find individual solutions in many business areas. In a country that is so diverse and rich in cultural traditions and dialects, this responsibility is particularly high.

A brand is usually made recognizable through uniformity. MPREIS chose a radically different approach: our trademark is a varied architectural design vocabulary – each store is especially created for its location, yet it is always recognizable as an MPREIS store. So far we have cooperated with over 30 different architects, who were challenged by these requirements to constantly develop new ideas. Numerous awards, such as the Building Owner Award 2001 that MPREIS received from the Austrian Architects Association for its store at Wenns, and publications in the international specialized press document the interest in an alternative style of architecture.

“There are supermarkets, super markets, and then there is MPREIS“. That’s how London’s trendy design magazine "Wallpaper" describes the company in a special issue. In another article our stores were called “seriously sexy supermarkets“ by the same magazine. 

What can be sexy about a supermarket?

It catches the eye, attracts attention and arouses curiosity. It does that in a way that prevents boredom, even with repetition. But first and foremost it is fun to shop there!

As an established local provider, MPREIS wants to find individual solutions in many business areas.

Responsible building that considers the local environment makes a sustainable contribution to a high-quality building culture in Tyrol.

One trademark is a varied architectural design vocabulary that creates interiors with a pleasant ambience. Places with demanding architecture create an identity for the region and its people. High value is placed on the responsibility for the characteristics of the regional landscape and its cultural traditions.