MPREIS offers a wide and varied product range with more than 8.000 fresh products, lifestyle articles and dry foods. As a Tyrolean trading company, MPREIS places great value on cooperating with regional suppliers and stocks a wide selection of local products.
Authentic and typical specialities from various parts of the world round off our carefully selected product range. MPREIS consciously renounces on creating its own products and instead offers an ideal marketing platform for high-quality brands.
This means choice and variety in all product categories instead of reducing product lines and items!
With this strategy of product variety, MPREIS chooses a different policy from the monostructure of discount stores. Discount chains offer only a limited number of products in each category, which not only limits the customer’s choices but also threatens small and medium-sized businesses through reducing the number of suppliers. Once again, this strategy proved to be successful. The results of a market study* confirms the high popularity of MPREIS among the local population.